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To double down on its ethos of fast service, McDonald’s is in the process of rolling out self-serve kiosks in its restaurants.

If it cannot strike the right balance, McDonald’s is also at risk of alienating the customers who prefer its traditional offerings. However, this healthier menu is being seen as a less desirable option than similar menus in other restaurants. The company has also taken steps to make its menu more attractive to health-conscious consumers. For example, it offers a McSpicy Paneer in India, a Panzerotti in Italy, and a Corn Pie in Thailand.

McDonald’s is supremely skilled at adapting its menu to suit local tastes. The company ceased operations in Iceland because of the prohibitive cost of acquiring meat, cheese, and vegetables. McDonald’s is also vulnerable to microeconomic factors. Global sales fell by 22% as a result of the coronavirus pandemic, with three-quarters of all McDonald’s stores operating in a limited capacity. McDonald’s was also banned from Bermuda because of long-held laws against foreign restaurant chains. For this reason, the company was banned from operating in Iran and North Korea to name a couple. The company is sensitive to hygiene regulations and increasingly, regulations around foods causing heart disease and obesity.Ĭountries with anti-American sentiment are also problematic for McDonald’s. McDonald’s has approximately 34,000 restaurants in 118 countries, so political tension is almost guaranteed. Understanding the McDonald’s PESTLE analysis Political Understanding the McDonald’s PESTLE analysis.Digital Business Models Podcast by FourWeekMBA.Business Strategy Book Bundle By FourWeekMBA.